Selected Case Studies
How case studies solve different business challenges
Decisions start with recognition.
A strong case study does more than just list numbers. It sets out the problem, the experience of working together, and the change that followed, giving future buyers something concrete to recognise in their own situation and understand what’s possible.
Below are selected examples shaped around different business challenges.
Predictabill needed to demonstrate to large corporations that offering the platform was not only valuable for employees but financially sound for the business. Cost-saving data alone was not enough. Decision-makers wanted to see measurable results, operational impact, and evidence it worked at scale.
I interviewed the Benefits Director at a mid-to-large institution who was buried in overtime each enrollment season. The case study outlines how Predictabill reduced healthcare costs by 3%, achieved 14% employee adoption in its first rollout, and freed up significant administrative time.
Alongside the consumer case studies, it presents a complete picture of impact at both employee and organisational level.
Contact me to view this case study.
Predictabill needed to earn trust from two groups: companies considering offering the platform to employees, and individuals trying to make sense of complex health insurance decisions. Data and product demos alone could not bridge that gap. Both audiences needed to see real people use the platform and understand what it meant for them.
I wrote a series of case studies featuring real users: Katie, who changed jobs and saved $2,000; Melissa, an expectant parent navigating a major medical event; and Deb, whose family relied on Predictabill three times in one year. Each story pairs concrete results with the relief of making an informed decision.
Together, the case studies demonstrate value at both levels, showing companies the benefit to their workforce and helping individuals recognise themselves in the experience.
Predictabill needed to reach small business owners frustrated by limited health plan options and unaware they could request alternatives. Information alone was not enough. They needed to see a peer navigate the process successfully.
I interviewed Andrea DeWerd, founder of a book marketing agency, who was facing a tight deadline and only two healthcare options. The case study shows how Predictabill helped her request additional plans, compare them efficiently, and save $8,000 to $10,000 as a team.
The result is credible proof that helps other small business owners recognise their own situation and see what is possible.
Life coach Julie Leonard’s potential clients needed to see what real change looked like in practice. I interviewed her client Wendy, who came to Julie deeply unhappy, physically unwell from stress, and living a life that didn’t feel right.
The case study follows what shifted during their work together and the life Wendy built afterwards. It gives Julie credible proof grounded in lived experience, helping the right people recognise themselves in the story and understand what that kind of support can lead to.
Ready to create something similar?