The Case Study Builder
Write customer stories that build trust and move clients from unsure to ready to buy.
A guided DIY kit that shows you exactly how to capture and share your customers’ best wins.
If you’ve helped someone, you have a story worth telling
The Case Study Builder gives you a clear structure and simple prompts to turn your real results into case studies that connect and convert. Built around the STORY Framework I use with clients, it makes sharing your success straightforward and achievable.
This is perfect for you if…
You’ve helped people and have real results worth sharing. But when you sit down to talk about those wins…
- You don’t know where to start
- You worry it might sound braggy
- You struggle to put the success into clear, simple words
- You’ve been meaning to write a case study for ages — but keep pushing it down the to-do list
You don’t need to write the “perfect” case study. You just need a simple structure to share the value you’ve already created, in a way that feels natural and true to your voice.
What others are saying
“I decided to write a case study to showcase my work and demonstrate my expertise to potential clients. The Case Study Builder framework was incredibly user-friendly and structured, making the process seamless and efficient. The feedback I received was detailed and actionable, helping me refine my story into a compelling narrative. The final case study turned out polished and professional, and I’m excited to use it as a key part of my portfolio to attract new opportunities. I highly recommend the Case Study Builder to anyone looking to elevate their professional storytelling!”
“This whole experience – recognizing that I really should be using case studies – and learning how to write one, has been tremendously valuable.”
What you’ll get inside the Case Study Builder
The Case Study Builder is designed around the STORY Framework, a simple 5-step process to help you create real trust-building case studies with confidence. Here’s what’s included:
A proven framework I use with 1:1 clients
Step-by-step guidance that helps companies turn real customer wins into clear, trust-building case studies that show your results, and attract the right clients.
Tips on structure, tone and what to say
From headline to final paragraph, you’ll get advice on what to include and how to make it sound natural. Especially useful if writing isn’t your favourite thing.
A “no guesswork” checklist
Stay on track and finish faster with a clear, simple checklist to guide your process from start to finish.
A real-world example
See a finished case study so you never have to guess what “good enough” looks like.
Bonus: Repurposing Your Case Study
Maximise the value of your case study by learning how to reuse it across different channels. This bonus guide will help you stretch your case study into multiple formats, saving you time and boosting your reach.
Optional: Personalised Feedback
Choose a version that includes expert input so you’re never stuck on structure, tone, or flow. If you choose a feedback option, you’ll have 30 days from purchase to submit your draft.
Want a closer look before you buy?
See a short preview of what’s inside — no email required.
Choose the version that fits you
Whether you like to work solo or prefer expert eyes on your draft — there’s a version of The Case Study Builder that meets you where you are.
Just the Builder
€29*
What You Get:
- Complete STORY framework
- Real case study example
- Checklist & repurposing guide
Perfect for:
“I’m confident writing it on my own — I just need a starting point & structure.”
Builder + 5-Min Video feedback
€59*
What You Get:
- Everything from Just the Builder
- Personal, actionable feedback in a short Loom video
Perfect for:
“I just want to know if it’s good and what to improve.
Builder + 2 Rounds of written feedback
€99*
What You Get:
- Everything from Just the Builder
- Two rounds of collaborative written feedback and edits
Perfect for:
“I want this to shine and feel fully polished.”
* VAT will be added if applicable
Feedback spots are limited each month. Feedback options are valid for 30 days after purchase.
Frequently Asked Questions
Do I need to be a good writer to use this?
Not at all. The Case Study Builder walks you through each step with clear instructions and examples. You’ll know exactly what to do. You can also use ChatGPT to help draft faster.
Is the Case Study Builder for B2C or B2B brands?
Both. The framework works whether you’re sharing product wins, service outcomes, pilot results, or internal proof of concept. It’s flexible and easy to adapt.
How long will it take to complete my case study?
That depends on how much detail you already have. Many people draft theirs in one focused session. The checklist helps you keep momentum without overwhelm. If you choose a feedback option we’ll also agree on a deadline to keep you accountable.
What’s the feedback option like?
You’ll either receive a short Loom video with expert suggestions or two rounds of collaborative feedback in Google Docs to shape and sharpen your case study. We’ll also set a deadline within 30 days to keep things moving and plan our work.
Are the feedback options always available?
To keep feedback high-quality and personal, only 10 video and 5 written feedback slots are open each month. If it’s sold out, you can still grab the framework and join the waitlist for next month.
What format is it delivered in?
Everything is delivered as a simple PDF — easy to use and no complicated tech. Feedback is via Loom or Google Docs (depending on the version you choose).
Is the Case Study Builder just for femtech and wellness brands?
That’s where it started, but it works just as well for founders in community, climate, healthtech, and education. If you’re mission-led and results-driven, it will work for you too.
Your work is already delivering results. Let’s make sure people see it.
You don’t need perfect writing skills or endless hours.
The Case Study Builder gives you a clear path — and feedback if you want it — so you can turn real results into stories that build trust and spark “yes” moments.